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Scale up or miss out, African businesses told

African entrepreneurs have been urged to strengthen production capacity and systems to fully benefit from growing continental integration in the business sector.

These remarks were made by the founder of the Entrepreneurial and Leadership Initiative for Sustainability in Africa (ELISA), Elizabeth Valerio, speaking at the 2026 ELISA Business Summit.

The summit, held in Hwange on Thursday, ran under the theme “Business Beyond Borders”, and was attended by various business leaders and entrepreneurs from across Africa.

It (summit) is intended to move beyond dialogue to practical engagement, focusing on improving trade frameworks, supply chain resilience and leadership across jurisdictions.

Valerio noted that while Africa’s markets are becoming increasingly interconnected, many enterprises remain ill-prepared for the demands of cross-border trade.

“Integration is advancing across Africa, but integration without capacity creates exposure. Integration without production creates dependence,” she said.

She highlighted that regional trade frameworks are evolving and corridors are strengthening, but warned that opportunity alone is not enough without deliberate positioning by businesses.

“The question is not whether opportunity exists on this continent. The question is whether we are positioned for what is to come,” she said.

Valerio said many African enterprises are expanding beyond their home markets, but success requires more than ambition, highlighting the need for systems, supply chains and leadership capable of navigating different regulatory environments.

“It demands discipline, it needs supply chains, and it demands capital aligned with long-term execution,” she said.

She also noted that structural weaknesses across African markets, shaped by decades of operating within single-market survival models, continue to hinder competitiveness at a continental level.

“We are now entering a phase where competitiveness is measured regionally, not within a single market. This shift is not automatic. It must be deliberate,” she said.

She emphasised the importance of value addition and local production, urging African businesses to transition from consumption-driven models to becoming producers within continental trade systems.

“If our enterprises are not prepared, integration will benefit others more than it benefits us as a continent. That is a structural risk we cannot afford,” she said.

“The purpose of this summit is not ceremonial. It is about establishing clarity and driving execution,” she said.

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Tanaka Mrewa is a journalist based in Bulawayo, Zimbabwe. She is a seasoned multimedia journalist with eight years of experience in the media industry. Her expertise extends to crafting hard news, features, and investigative stories, with a primary focus on politics, elections, human rights, climate change, gender issues, service delivery, corruption, and health. In addition to her writing skills, she is proficient in video filming and editing, enabling her to create documentaries. Tanaka is also involved in fact-check story production and podcasting.

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