Ndebeles Connect launches Matabeleland music playlist on Spotify
Musicians from the Matabeleland region have welcomed an initiative by NdebelesConnect, to curate music from the region on popular music streaming platform, Spotify.
Spotify is a digital music streaming service that gives you access to millions of songs, podcasts and videos from artists all over the world, like Apple Music.
The streaming service is now available in Zimbabwe and music lovers can stream and listen to their favourite musicians.
The founder of the initiative, Evans Khumalo said musiciansย from Matabeleland have been working hard over the years and this platform will enable them to showcase their talent.
โThe artists were very supportive of the idea as it unites everyone to pull towards the same direction. This initiative can grow the artist’s fan base not only locally but internationally. Matabeleland has one of the best talents in the country and itโs just a matter of time until the world tunes in as long as we keep coming with different ideas to market their music and work together.โ
Some of the artists whose songs have been uploaded include Jeys Marabini, Msheznana, Berita, the late Cal_Vin, Fish Ndaramu, Msizโkay, Sikhosana among others.
In an interview with CITE, Msizโkay said the initiative was a step in the right direction in terms of creating a larger platform for marketing their content.
โThis is such an amazing development. You may find that there are more people out there who are fans of our music but do not know how to access it. At least through such platforms they can be able to do a follow up on the artists individual accounts and get more music,โ Msizโkay said.
Madlela Skhobokhobo said he was not aware of the initiative but however described it as a positive development.
โI donโt know much about these online initiatives but anything that wants to uplift Matabeleland Music is always welcome. With this initiative, we can only hope that music from this region will have a bigger audience. As artists we really have to accept initiatives that will push our work forward,โ he said.