The country’s leading telecommunications and technology company, Econet Wireless Zimbabwe, has announced that it will soon introduce new data packages to enhance its current SmartBiz offering, following valuable feedback from customers.
In a statement released on Friday, the company acknowledged concerns raised by subscribers over the implementation of the Fair Usage Policy (FUP) on its SmartBiz data plans, which have proved to be very popular among small businesses, churches, schools and home users.
“At Econet Wireless Zimbabwe, your connectivity experience is our top priority,” the company said in a notice to customers.
“We listen to your feedback, monitor market trends and embrace new technology to ensure our services meet your needs. Your voice matters to us, and we want you to know we are listening.”
The company noted that the new data offerings will provide more options, flexibility and value – ensuring that customers have the liberty to choose packages tailored to their personal, educational or business needs.
“Over the past month, some of you have shared your experiences with us about our SmartBiz packages. Our commitment has always been to provide fast and reliable digital connectivity that empowers individuals and businesses across Zimbabwe,” the statement continued.
The new upcoming packages are expected to enhance customer choice while preserving the integrity and sustainability of Econet’s network resources amid surging demand for mobile data and broadband services.
Industry data has shown a significant jump in data consumption across Zimbabwe in the recent past, with more users turning to digital platforms for remote work, e-learning, e-commerce, and content streaming.
For example, the Postal and Telecommunications Regulatory Authority of Zimbabwe (Potraz) annual sector performance report for 2024 said mobile internet and data traffic consumption rose by 75.09%, to 299.77 petabytes (PBs) in the year, up from 171.21 PBs consumed in 2023. (A petabyte is one million gigabytes.)
The same report noted that over the past 10 years, data consumption has shopt up 176 fold, from a mere 1.7 PB in 2014, to 299.77 in 2024.
“We are introducing new, broader data packages that offer more choice – so that you can select the option that best suits your needs,” Econet said in the notice.
“These are designed to ensure a reliable and consistent digital experience for all customers, while supporting the long-term viability of network resources.”
Econet said the changes are part of its broader vision to ensure inclusive digital access for all Zimbabweans while maintaining service quality across its network, which remains the most extensive in the country.
“We believe these new packages are a positive step forward, giving you – our valued customers – greater flexibility and ensuring a better experience for all. Thank you for your continued loyalty and patience as we build a stronger, more sustainable digital future together.”
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