CITE appoints Madlela, Skhosana Covid-19 ambassadors

The Centre for Innovation and Technology (CITE) has appointed musicians Madlela Skhobokhobo and Skhosana Buhlungu as Covid-19 brand ambassadors, to promote awareness on the deadly pandemic.

The two entertainers will work together to produce songs and skits that will highlight the importance of adhering to the stipulated Covid-19 preventative measures and promote awareness of the pandemic in both rural and urban communities as well as on social media.

Zimbabwe, as of August 13, has 2935 active cases, 1 927 recoveries and 128 deaths. 

In an interview with this publication, Madlela said he is delighted to be awarded the opportunity to raise awareness and considering the huge following they have on social media they are positive they will create a huge impact on people’s lives.

Madlela noted that being brand ambassadors is a huge boost in their careers as this will allow them an opportunity to communicate about an issue that has negatively impacted the livelihoods of people all over the world.

He reiterated that he is humbled and excited to work together with Skhosana, who has gained instant fame with his breakout album Kumnandi.

Madlela bemoaned the impact of Covid-19 on the entertainment industry, which left most artistes without income after the closure of most entertainment venues.

CITE director Zenzele said the two musicians have a huge audience and can reach a wider audience. 

“Noone can deny that Skhosana is the man of the MOMENT so we believe he can play a big role in creating awareness. Their audience is also wide and we believe they will reach many people,” Ndebele said.

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