Kwese-iflix now has over a million active customers. Barely 4 months since its introduction, it is now one of the largest television platform in Zimbabwe with over 1.2 active account holders according to Econet Wireless CEO Douglas Mboweni. Kwese-iflix mobile allows Econet Wireless mobile subscribers the choice to access a wide array of on-demand content, as well as live broadcast content. The TV platform was introduced following the awarding of Video-on-Demand License to Econet media this year.
Furthermore, the launch of its Million Dollar Promotion, which gives Kwese-iflix users an opportunity to win various prizes, could somewhat spur a growth of Kwese-iflix’s customer base. It remains to be seen if the promotion will draw long-lasting customers because promotions like these mostly draw cherry pickers who just want to win prizes and after that they abruptly stop using the service.
While urban populations now shun locally produced video content, people in rural areas are still interested in it. It is estimated that as much as 67% of people in Zimbabwe live in rural areas. Therefore, its needful for Kwese-iflix to introduce local content to draw such a huge chunk of untapped prospective customers.
And with the introduction of local content comes with also the need for Econet (Kwese’s parent company) to provide wider coverage of Internet and faster Internet speeds in rural areas. At the moment, Kwese-iflix can be optimally enjoyed in urbans area where internet speeds are much faster relative to rural areas.
Source – Techzim