Cimas Health Group has announced that the third edition of its flagship cycling event, Pedal to W3llness, will take place on 27 September in Harare as part of efforts to promote heart health and active lifestyles.

The event, which coincides with World Heart Day on 29 September, will be held at Borrowdale Office Park, serving as both the start and finish point. Organised through Cimas’ iGo wellness division, the cycling challenge is open to all, including children.

Cimas Chief Executive Officer Vuli Ndlovu said the event was part of the organisation’s broader mission to encourage healthier living.

“At Cimas Health Group we believe in the importance of inspiring a healthier community. We host our annual Pedal to W3llness event as part of our commitment to promoting a culture of wellness in line with our purpose to inspire healthier communities,” he said at a press briefing on Tuesday.

Cyclists will compete across three distances: 45km, 22.5km for adults, and 4.5km for children. Participants will be electronically timed and awarded medals on completion.

Registration opened last week, with entry fees set at $10 for those bringing their own bicycles, or $25 including bike hire. Children under 13 will participate free of charge.

“Whether you are an experienced cyclist, a beginner, or a wellness enthusiast, we invite everyone, including corporate organisations, to register and take part,” said Mr Ndlovu.

To ensure safety, organisers said 50 marshals will be deployed to work with the police in managing traffic along the routes. Helmets will be mandatory, and indemnity or waiver forms must be signed before participation.

The event will run under the theme “Promoting Heart Health & Active Lifestyles”. Mr Ndlovu said the aim was to highlight the importance of cardiovascular fitness and raise awareness of non-communicable diseases.

According to the World Health Organization, cardiovascular diseases are the leading cause of death globally, claiming an estimated 17.9 million lives annually.

“Maintaining a healthy heart and an active lifestyle carries substantial health benefits. Up to 80% of premature cardiovascular deaths are preventable through early screening, affordable access to care, and healthy choices in nutrition and physical activity,” Mr Ndlovu said.

He added that cycling not only strengthens the heart but also provides an environmentally friendly mode of transport, urging Harare City Council to invest in infrastructure to make the city safer for cyclists.

Cimas expects about 500 participants this year, up from the 300 who took part in 2024.

“Pedal to W3llness is not just about fitness, it is about building lifelong habits that contribute to better health outcomes. Together, we can promote heart health and encourage active living for all,” Mr Ndlovu said.

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