By Ndumiso Tshuma
In today’s media landscape, data journalism is fast becoming an essential tool for modern newsrooms.
At a workshop held at the Bulawayo Club on Friday, titled “A Gentle Introduction to Data Journalism Success”, AI and data journalism specialist Sean Ndlovu shared practical strategies on how journalists can thrive in the digital age.
The workshop focused on the growing importance of data journalism in promoting truth, transparency, and public engagement. Ndlovu highlighted that as misinformation continues to spread rapidly online, the need for evidence-based storytelling backed by credible data is more pressing than ever.
“In today’s world, people don’t just want information, they want verified facts. Data journalism helps cut through the noise and gives the public stories they can trust,” said Ndlovu.
Participants explored the current role of data journalism and its potential to produce meaningful, engaging content.
Ndlovu explained that while technological tools continue to advance, success in the field is driven more by process than by expensive software.
“It’s not about using the most expensive software. It’s about understanding your data, asking the right questions, and telling stories that matter,” he said.
The workshop outlined five key strategies for succeeding in data journalism: taking ownership of one’s learning, focusing on process over tools, building analytical thinking, crafting human-centered stories, and fostering teamwork.
Ndlovu also addressed the realities and challenges of working in digital media today, including short attention spans, mobile-first audiences, and rising scepticism towards news. He stressed that transparency is crucial in building public trust.
“If people understand how you got your information and see that it’s backed by real data, they’re more likely to believe your story,” he said.
The workshop encouraged participants to develop their own learning paths, engage in regular practice, and analyse high-quality examples of data journalism.
Ndlovu urged aspiring reporters to work with the data available to them rather than waiting for ideal conditions.
“Start with what’s available. Build your first data story like you would build a house: start with a solid foundation, then add structure, visuals, and finally the human story,” said Ndlovu.
Attendees were introduced to the core stages of a successful data journalism project, from asking a clear research question and collecting and cleaning data, to analysing it for patterns, creating visualisations, and building a compelling narrative. Ndlovu referred to this as the “complete picture” good journalism should aim for.
“People don’t connect with statistics, they connect with stories. That’s the power of data journalism. It makes complex issues understandable and relatable,” he said.
Ndlovu also underscored the importance of teamwork in producing impactful data journalism. He said successful projects combine diverse skills from data analysis and coding to writing and design.
“Data journalism is not a solo activity. Collaboration improves quality and helps you reach a wider audience,” he said.
He concluded by reminding participants that despite the changing media landscape, journalism still relies on truth, responsibility, and the ability to turn numbers into meaningful stories.
“Your data journalism journey starts now. Learn, practice, collaborate and most importantly, make an impact,” said Ndlovu.